This afternoon,

Reading a technical paper

From ten years ago

On categories

By George Lakoff,

The cognitive linguist,

Out of left field

In his discussion of

"Idealized cognitive models"

He mentioned Joe Namath

(As someone who might

Reasonably be called

A bachelor)

This morning,

Skimming articles in

The sports section

Of the daily paper,

Joe Namath's name

Had come up in

A list of famous

Super Bowl quotes

(Where he'd guaranteed

Victory in

Super Bowl III)

Tonight,

Watching the pilot for

Kung Fu: The Legend Continues,

A recent commercial

Came on more than once

Featuring people saying

"Thanks, Joe"

To Joe Namath

For introducing them to

"Flex-All 454,"

An aloe vera-based

Pain-relieving gel

(And of course

Joe was there,

Pitching the product)